Objective  Objective

InvisibleCities, funded by Arts @ Tech, aims at offering a platform people express their opinions; a recreation method to have fun; a place where they can freely uncover creativity.

We are currently working on 2 publications after receiving all-around positive feedback from stakeholders and students during presentation. This game will be published on April ideally.

MyRole  My Role

I am leading a nine-people UX team, starting User Experience research from scratch, did interviews, competitive analysis. Every teammember was highly involved when coming up with affinity diagram and personas. Then we sat down together, came up with design ideas. In design, I guided hand sketch, lo-fi and was mainly responsible for hi-fi.

Duration  Duration

Jan. 2018 - Present

Duration  Team

Gaby SG | Joshua (PhD.) | Cassie | Jessie | John | Luke | Joshua | Konrad | Mark

Process  Process


Survey  Interview

Competitive Analysis  Customer Review

Researchers found that people like apps for specific reasons: 4 out of 7 are described as "creative", same for "simple UI".

In terms of dislikes, 2 apps seem to have "delay" and "rendering", sometime "crash down" issue due to real-time interactivity. 3 apps have to add "ads" to balance their own business model but failed to impress users. 4 apps put users in an unknown zone without any "guidance, tutorial or help files", which is required especially when "UI elements are not intuititve" to users.

Contextual Inquiry  Contextual Inquiry

Horace is a painting ecstatic majoring in biology at University of Georgia. I went there for contextual inquiry.

Before calling it a day with his creative work, a slogan "计划生育,人人有责" (Everybody is responsible to control baby birth), prevalent in 1990s in China, was added.

Surprised, I asked why. "I'm an international student, I have been studying here alone for 6 years, sometimes ideas would just pop up in my mind, most of them are related with my childhood experience", He replied, "Besides, it's sarcastic that this popular 'one-child' policy has been cancelled years ago."


affinity diagram  Affinity Diagram

Learning from the affinity diagram, we found users have two main requirements:
1. Users want to interact with the real environment and others' works;
2. Users want to be enpowered to build their own statue with enough customizations. For example, simple UI and various options, such as colors, textures, templates.

Besides, users can get access to user profile and see one person's all works. User should be able to edit their own works without location limits. Clear tutorial should be offered in the beginning and feedbacks should also be given clearly.

UserRequirement  User Requirement

We prioritize user requirements.


personas  Personas

We created three personas considering gender and cultural backgourds: For political, For social, For fun. For version one of Invisible cities, our target users are people who live in GeorgiaTech.

Secondary personas, for example, business people, professors, are planned to be created in the future.



brainstorming  Brainstorming

brainstorming  Communicate with developers & Confirm functions

brainstorming  User Story Map

User Story Map


information Architecture  Information Architecture

Hi-Fi  Co-Design

Hi-Fi  Hi-Fi prototype

We moved to a Hi-Fi interaction prototype based on feedbacks.

Landing page and Profile page

Build one's own statue

See others' statue and socialize

Hi-Fi  Cognitive Walkthrough


Hi-Fi  Play around in Unity

Our work is making progress every second. Coming soon! ^3^